Wally “Famous” Amos: Success Tips

By Willie Jolley


wally-amos-home On the first of July, my dear friend, Wally “Famous” Amos, will celebrate his 75th birthday! In those 75 years, he has become an icon, whose story of struggle and success has inspired millions! It has become the standard of never giving up!

Wally Amos was born in Florida and grew up in New York. As a young man, he became interested in the music industry and became a music agent with the William Morris Agency.

He quickly became a very successful agent. After his career at the William Morris Agency, he formed his own personal management company. It was during that time he began baking chocolate chip cookies and giving them away as a way of bringing attention to his clients. Ultimately, he decided to do what he loved and started a company called The Famous Amos Chocolate Chip Cookie Company.

Wally worked hard, and in a few years, people were buying Famous Amos chocolate chip cookies in stores across the country. He was a star!

He started giving speeches and traveling. Wally left the cookie business to run itself! Unfortunately, businesses don’t run themselves. They are like cars; they must have a driver or they will run off the road. When the business got into financial difficulties, Wally started to look for a way to let someone else gain control of the runaway car.

A business offered to buy the Famous Amos Chocolate Chip Cookie Company and keep Wally as the spokesman. Wally sold a major interest in the company.

All was great for the first couple of months; then the company was sold to another company, who then sold it to another company,who then sold it to yet another, bigger company!

By the time it got to the fourth owner, they felt they didn’t need Wally Amos anymore and told him “Good-bye.” Then, to add insult to injury, they told Wally he couldn’t use the name “Famous Amos” anymore.

Wally told them that Famous Amos was his name, and people around the world knew him by that name. Wally and the company ended up in court. Wally Amos lost! He had to give up the name Famous Amos and could not even use it on his promotional materials.

He was down, but he was not out. Wally knew that a setback is nothing but a setup for a comeback. Wally told his family that God is not a one-idea God. He said, “God gave me the first idea, and I am confident that He will give me another.”

Wally Amos soon got another idea and started a new company called the Uncle No-Name’s Cookies Company. He also became a bestselling author and media personality and developed an infrastructure that allows him to speak and travel while people he trusts are driving the business. Yet, again proving that truly, a setback is nothing but a setup for a comeback!

Wally was asked to rejoin Famous Amos as their spokesperson. He has been given a nice contract, plus he received the rights back to his name! Today, he has changed the name of his new company from Uncle No-Name’s to Uncle Wally’s! He sells cookies and fat-free muffins. He has gone from one company to two companies and a thriving speaking business. All because he kept the faith and turned his setback into a setup for a comeback!

Wally Amos’s steps to turn a setback into a setup for a comeback are:

  1. Remember, God is not a one-idea God. 
  2. Remember, God is greater than any situation you have.
  3. Always look for ways to turn lemons into lemonade.
  4. Keep in mind there are no facts on the future. You create the facts!
  5. It doesn’t matter where you came from- the key is where you are going.
  6. Wally says, “I reached for the sky, but missed…so I grabbed a few stars.”
  7. Have faith, which is stepping out on nothing and believing you will land on something.

        Wally proved that even a man with “no name” can turn a setback into a setup for a comeback.

        You can read the complete section on Wally Amos in my book, A Setback Is A Setup For A Comeback.

        Send positive thoughts and love to Wally Amos on July 1st. And if you have Sirius/XM radio, check out my interview with Wally this Saturday, June 25th between 2pm-4pm EST. 

        Also, join me for a special VIP 75th Birthday Celebration on July 2nd  live in Washington, DC or via the web! It promises to be a once in a lifetime event that will change your life! Don’t miss it! -WJ



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